Hitesh Paliwal
E-commerce website development

A store built the way a performance marketer needs it

Most stores are designed to look good. Mine are designed to sell: ready for ads, fast on mobile, easy for Google to read, and shaped around the buying decision.
Get a website quote
See the CRO impact
01

Ads and tracking

Every click and order is measured and attributed
02

Mobile, speed and SEO

Fast for shoppers, readable for Google
03

Trust and CRO

Designed to turn more visitors into orders
Platforms

The right platform for your store

I build on the platform that fits your catalog, budget and growth plans.
Most recommended

Shopify

The fastest route to a reliable, scalable store.
  • Quick launch and easy management
  • Hosting and secure checkout included
  • Large app and payments ecosystem
Best for: D2C brands, handicrafts, apparel, skincare
Flexible

WordPress and WooCommerce

Full ownership and control, strong for content-led selling.
  • Complete design flexibility
  • Own your hosting and data
  • Needs good hosting and regular upkeep
Best for: content-heavy stores and custom needs
Bespoke

Custom development

Tailor-made when off-the-shelf platforms cannot do the job.
  • Unique features and workflows
  • Custom integrations and logic
  • Higher cost and longer build time
Best for: complex catalogs and unique business models
The performance marketer's view

What an ad-ready store looks like

A beautiful store that cannot be measured or matched to ads wastes budget. These are the things I build in before launch.
Tracking

Measured from day one

Google Tag Manager, GA4, Meta Pixel with Conversions API, and Google Ads conversions, all firing the right events with order values.
Landing pages

One page per campaign

Dedicated pages that match the ad's promise, so visitors land on what they clicked, not the homepage.
Catalog

Feed-ready products

Clean titles, GTINs, variants and images so Merchant Center and Meta catalogs sync without errors.
Attribution

UTMs and clean reporting

Consistent campaign naming so every order can be traced back to its source.
Checkout

Fewer steps to pay

Guest checkout, express payment options and clear costs before the final step.
Audiences

Retargeting lists ready

Events for product views, add to cart and checkout so remarketing audiences build automatically.
Mobile responsive

Designed for thumbs first

Most paid traffic arrives on phones. So I design the mobile experience first, then scale up to desktop, never the other way round.
Layout

Fluid and responsive

Every section adapts cleanly from small phones to tablets and wide screens, with no sideways scrolling.
Navigation

Within thumb reach

Menus, filters and key buttons sit where thumbs naturally rest, with large, easy-to-tap targets.
Content

Readable at a glance

Short blocks, readable text sizes and images sized correctly for small screens.
Forms and pay

Easy checkout on phone

Autofill, numeric keyboards and wallet payments like Apple Pay and Google Pay cut typing.
Interruptions

No annoying pop-ups

Pop-ups that cover the screen are limited, so shoppers are never blocked from buying.
Testing

Checked on real devices

Tested across popular phones and browsers before launch, not just in a desktop preview.
Speed and SEO

Fast for shoppers, readable for Google

Speed is part of SEO and of conversion. Together they lower your dependence on paid traffic over time.
Speed

Pages that load quickly

  • Compressed images in modern formats
  • Lazy loading for content below the fold
  • Fewer apps, lighter scripts
  • Optimised fonts and clean code
  • Core Web Vitals checked and fixed
SEO

Found on Google and AI search

  • Clean URLs, titles and meta descriptions
  • Product, review and breadcrumb schema
  • Collection pages with useful content
  • Internal linking and a clear site structure
  • Image alt text, sitemap and canonical tags
Trust

People buy from stores they believe in

Especially for new brands and high-ticket products, trust decides whether a visitor pays or leaves.
Proof

Real reviews and photos

Verified reviews with customer photos, shown on product pages and in ads.
Policies

Clear shipping and returns

Delivery times, costs and return terms written in plain language and easy to find.
Payments

Secure, familiar checkout

Recognised payment methods and visible security signals at the moment of payment.
Brand

A real story

An About page with the makers, craft and values, so buyers know who is behind the store.
Access

Easy to reach

Visible contact details, WhatsApp or chat support and a helpful FAQ.
Guarantee

Reduce the risk

Warranty, authenticity and satisfaction promises that make a first purchase feel safe.
CRO product page design

Anatomy of a product page that sells

The product page is where the buying decision happens. Here is the layout I build and what each part does.
$000 $000
Add to cart
Estimated delivery date
1

Gallery and short video

Several angles, close-ups and motion. Buyers cannot touch the product, so visuals carry the sale.

2

Price with a visible saving

Clear price, compare-at price and offer so the value is obvious at a glance.

3

Easy variant selection

Colour, size and material shown as simple swatches and buttons.

4

One high-contrast add to cart

A single primary action that stays visible on mobile as the shopper scrolls.

5

Delivery date, not just “fast shipping”

A specific estimate removes the uncertainty that stalls orders.

6

Accordions for detail

Materials, size guide, care and FAQs tucked into sections, so the page stays clean but answers every question.

Raise order value
Bundles
+
Related products
+
Free-shipping threshold
→
Higher AOV
Why CRO matters

More sales from the traffic you already pay for

Doubling traffic means doubling ad spend. Improving conversion rate raises sales without spending more on ads.
Conversion ↑ 15–40%
Overall sales lift target after a full CRO-based rebuild
Add to cart ↑ 10–25%
More shoppers move from viewing to buying
Cart abandonment ↓ 10–20%
Fewer people leave at checkout
Bounce rate ↓ 15–30%
Visitors stay and explore instead of leaving
Where the lift comes from (typical target range for each area)
Product page redesign
Better gallery, offer, variants and buy button
+10–25% sales
Mobile experience
Thumb-friendly layout and easy checkout
+10–20% sales
Trust elements
Reviews, policies and secure payment signals
+5–15% sales
Checkout optimisation
Fewer steps and wallet payments
+10–20% sales
Speed improvements
Lighter pages and faster loading
+5–10% sales
Area gains overlap and are not simply added together. The combined target is the 15–40% shown above.
Example: 10,000 visitors a month, same traffic and same ad spend
Before: 2.0% conversion
200 orders
After CRO: 2.6% conversion
260 orders
+30% sales
Illustrative example and target ranges, not guarantees. Real results depend on your product, traffic quality, price and market.
The compounding effect
Higher conversion rate
→
Lower cost per order
→
Higher ROAS
→
More room to scale ads
How I build

From audit to a store that keeps improving

STEP 1

Audit

Review the current site, user flow and where visitors drop off.

STEP 2

Design

Wireframe and design around the buyer journey, mobile first.

STEP 3

Build

Develop on Shopify, WordPress or custom code with clean, light code.

STEP 4

Launch and track

Go live with GTM, GA4 and ad pixels verified end to end.

STEP 5

Optimise

Test and improve pages using real visitor data after launch.

Ready for a store that sells?

Get a website quote

Tell me your platform, catalog size and goals. I'll suggest the right build and show where your current store is losing sales.
Chat on WhatsApp
paliwalhit19@gmail.com