Hitesh Paliwal
Performance marketing specialist

Hi, I'm Hitesh Paliwal

I turn ad spend into profitable, scalable growth.
Meta and Google Ads for e-commerce brands that are serious about scaling, backed by Google Tag Manager tracking, SEO and a Shopify store built to convert.
Free ad account audit
I'll show you exactly where your budget is leaking and what to fix first.
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See my strategy
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5+
Years of experience
1Cr+
Ad spend managed
2
Core ad platforms: Meta and Google
USA
Main market, shipping worldwide
  • Available for projects
The stack I work in
Meta Ads
Google Ads
Shopify
Google Tag Manager
Google Analytics 4
Merchant Center
Search Console
Amazon Ads
Quick Commerce Ads
The growth system

I help e-commerce brands scale with performance marketing

Ads only grow a business when everything around them works. I look after the whole path from first click to repeat order.
Acquire

Customer acquisition

Prospecting campaigns on Meta and Google that bring in new buyers at a cost you can sustain.
Return

Retargeting

Reach people who viewed products or added to cart, with offers that match how far they got.
Create

Performance creatives

Ad concepts built to be tested, compared and replaced on a regular schedule.
Measure

Tracking with GTM

Google Tag Manager, GA4, pixels and UTMs set up so every order links back to its campaign.
Convert

Conversion optimization

Product page and checkout improvements that lift the share of visitors who buy.
Be found

SEO and AI search

Technical SEO and schema so your products show up on Google and in AI answers.
Services

Growth solutions built for scale

Everything you need to acquire customers, convert them, and keep them coming back.

Meta Ads

Facebook and Instagram campaigns built for profitable sales, not just clicks.
  • Audience research and testing
  • Creative development
  • Catalog and retargeting setup
  • Weekly performance reviews

Google Ads

Capture people who are already searching for what you sell.
  • Shopping and Performance Max
  • Search campaigns
  • Product feed clean-up
  • Conversion tracking

Tracking and Google Tag Manager

One clean data layer so every platform reports the same, correct numbers.
  • GTM container and GA4 setup
  • Meta Pixel and Conversions API
  • Google Ads conversion and remarketing tags
  • Purchase, add-to-cart and checkout events

SEO and AI search

Organic visibility that keeps working after the ad budget stops.
  • Technical SEO fixes
  • Product and collection page content
  • Schema markup
  • Visibility in AI search answers

Shopify development

A store that loads quickly and turns visitors into customers.
  • Conversion-focused product pages
  • Speed improvements
  • Purchase event tracking
  • Mobile-first layouts

Training and mentoring

Hands-on sessions for teams and beginners who want to run ads themselves, using live accounts and real budgets.
  • Campaign setup from scratch
  • Reading reports and fixing weak spots
  • GTM and Shopify tracking basics
  • Practice on a real account
My strategy, start to end

Measure first, spend second, scale last

The same five steps on every account. Scaling comes last because it only works on numbers you can trust.
STEP 1

Audit

Review the account, store and past spend to find where money is lost.

Ads · GA4 · Store
STEP 2

Track

Fix data before spending more: one GTM container sending clean events everywhere.

GTM · Pixel + CAPI · UTMs
STEP 3

Structure

Build campaigns across the funnel: discover, capture intent, then retarget.

Meta · Google · Feed
STEP 4

Test

Run creative and offer tests weekly. Keep winners, retire the rest.

Creatives · Offers
STEP 5

Scale

Raise budgets in steps while watching blended results, not just platform ROAS.

Budget · Retention
The tracking spine
Website events
→
GTM
→
GA4
+
Meta
+
Google Ads
MER
Total revenue vs total ad spend
CAC
Cost to win a new customer
ROAS
Return per campaign and creative
AOV
Order value, lifted by offers and bundles
Who I work with

Built for D2C brands

Different products need different ad angles. Here is how I approach the niches I work in.
Apparel

Fashion and clothing

Fast creative testing, catalog ads and seasonal offers to beat ad fatigue.
Best angle: lookbooks, UGC, bundles
Handicrafts

Handmade and home décor

Story-led ads that show the craft and justify a premium price.
Best angle: making process, uniqueness
Skincare

Creams and beauty

Trust-first ads with reviews and results, built for repeat purchase.
Best angle: before/after, ingredients, subscriptions
Jewellery

Fashion and fine jewellery

Close-up visuals and gifting campaigns around key occasions.
Best angle: gifting, close-up video
Furniture

Luxury and high-ticket

Long-consideration funnels with retargeting. This is what I run for TheRegalArt.
Best angle: retargeting, search intent
Wellness

Health and lifestyle

Education-led content that builds trust before the first order.
Best angle: education, reviews, repeat orders
What to expect

Lower CPC, higher ROAS, more repeat orders

The goal is simple: pay less for every click, earn more from every rupee of spend, and keep customers coming back.
Normal ads
1.5x – 2.5x
Typical D2C ROAS with broad targeting, few creative tests and patchy tracking.
With a full strategy
3x – 4x ROAS
Practical range on well-run D2C accounts. Your best campaigns can go beyond 5x.
CPC ↓ 20–35%
Sharper audiences and better creatives lower the cost of each click
ROAS ↑ 50–100%
More revenue from the same ad budget
Repeat orders ↑ 25–40%
Retargeting, email and WhatsApp bring buyers back
AOV ↑ 10–20%
Bundles and offers raise the value of every order
Repeat orders build profit
New customer
→
First order
→
Repeat order
→
Higher LTV
→
Profit and scale
Where I run ads
Meta Ads
Google Ads
Amazon Ads
Quick commerce ads
Marketplace and quick commerce brands: sponsored product ads and category placements to grow sales where buyers already shop.
These are target ranges based on typical D2C improvements, not guarantees. Real results depend on your product, price, margin, creatives and market.
Proven work

TheRegalArt, sold to the USA

A luxury handcrafted furniture brand on Shopify: bone inlay, mother of pearl, gemstone and marble pieces. Here is what I handle for it.
Meta Ads

Reaching high-ticket buyers

Prospecting and retargeting built for a long decision time on expensive, one-of-a-kind pieces.
Add result: ROAS
Google Ads

Shopping for premium search

Product feed and Shopping campaigns that put the right piece in front of people ready to buy.
Add result: revenue
SEO

Search and AI visibility

Technical fixes, schema and product content so the store is easy for Google and AI tools to read.
Add result: organic traffic
Shopify + GTM

Store built to convert

Product pages and GTM tracking set up for buyers who compare carefully before ordering.
Add result: conversion rate
Visit theregalart.com
Is your ad spend working?

Free ad account audit

Send your store link and a screenshot of the last 30 days. I'll show you exactly what to fix and where to scale.
Get my free audit
Shopify development

Websites that convert visitors into customers

Traffic is expensive. I build and tune Shopify stores so more of it ends in an order, with every design choice tied to a buying decision.
Fast
Pages that load quickly on mobile data
Clear
Layouts that guide buyers to checkout
Tracked
Correct purchase data sent through GTM to every ad platform
Get a website quote
Free worldwide shipping
Reviews
Secure checkout
Add to cart
Performance creatives

Ads built to be tested

I plan creatives as experiments. Each format gets a clear job, a test window and a decision at the end.
1080 x 1080

Static product ads

Single images that show the piece, the craft and the offer.
Swipe 1 · 2 · 3 · 4

Carousels

Walk buyers through a collection or the making process.
9:16 video

Short video

Reels and Stories that open with the strongest visual in the first second.
Catalog

Catalog ads

Dynamic product ads that follow shoppers with the pieces they viewed.
HP
Photo goes here
About me

I help e-commerce brands scale profitably with Meta and Google Ads

Hi, I'm Hitesh, a performance marketer based in Udaipur, Rajasthan. I have spent over 5 years running paid media and have managed more than 1Cr in ad spend for e-commerce brands.
I also work on the Shopify store, SEO and Google Tag Manager tracking, so the whole growth system is handled in one place. If I take your account, you get a clear plan, honest reporting and one person to ask.
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Let's work together

Tell me about your brand and your goals. I reply within one working day.

Contact info

Ready to grow your brand with paid ads? Reach out directly or fill in the form.
Location
Udaipur, Rajasthan, India
Phone
+91 77000 10246
Call
Email
paliwalhit19@gmail.com
Email

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